Apart from creating organic traffic, I have also worked on some projects involving improving visibility using paid ads. Oftentimes, we need a good strategy for our content to reach the right audience at the right time, but this will involve some cash. However, not only will cash be considered, but so will how you create your ads using best practices to save tons of cash while increasing that click-through rate and making your ad visible.
Client: ARC
I worked on ARC Cancer Support Google Ad Grants, writing quality ad copies for campaigns such as Donation, Artwork Donation, Contact Us, and Volunteering. The goal was to encourage people to donate money, donate their artwork, hit their website “contact us page,” and apply for volunteer-related work. The project allowed complete control of each ad group, significantly increasing traffic. Tasks undertaken and critical results were as follows:
- I performed daily account management of pay-per-click accounts on Google Ad Grant campaigns.
- I used keyword planner and keyword forecast tools to measure the effectiveness of each keyword in terms of CTR and impressions.
- I assisted in maintaining and monitoring keyword bids, daily and monthly budget caps, impression share, quality score, conversions, cost per lead, and other important KPIs based on client objectives.
- Presented consolidated reports on the performance of campaigns to the client.
- I generated 3,399 impressions and an overall CTR of 8.15%, which surpassed over half of my original goals.