I performed digital marketing audits on a few clients’ websites using key tools and gave relevant recommendations on optimising them.
Client: Beauty Buddy
- Carried out a digital marketing audit of the client’s website using tools like SEMrush, Moz, and Google Page Speed to get a clear overview of current performance, diagnose any critical issues, and shine a spotlight on areas of growth and improvement.
- Suggested best practices for content creation and social media activities
- Spotted the website’s technical SEO issues and recommended possible solutions to improve ranking.
- Recommended website design best practices to improve user experience.
- Conducted a 5-second test to collect qualitative data about users’ first impressions and reactions to the client’s website.